The Therapeutic Goods Administration has announced new rules shaping the way influencers speak about certain health products. This is set to have a major impact on influencers who spruik a range of products from health services through to vitamin supplements, skin care and sun creams. Celebrity and influencer endorsement maintains an increasingly important component of a marketing and promotional strategy for businesses. Find out more in our case study Fujitsu General: Marketing through celebrity sponsorship.
Thursday, November 21, 2024
Friday, 25 March 2022 13:54
New rules for health influencers
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