Innovation, ideas and solutions for a modern world This Case Study investigates how 3M has developed a culture of innovation that drives new product development throughout its global operations.  It examines the process of innovation at 3M and investigates how the company’s workplace culture and management strategies encourage and support staff to be active members of its entrepreneurial culture. As a result of reading this Case Study students should be able to: Discuss the role…

Managing a franchise-based business This Case Study investigates how 7-Eleven Australia manages a franchised-based business. It examines how 7-Eleven Australia has successfully implemented a long-term strategic plan to improve operations and how it uses market research, ICT systems and other strategies to improve operational performance. By reading this Case Study students should be able to: Explain the major issues associated with managing a franchise-based business  Describe the strategies implemented by 7-Eleven Australia to improve operational…

Promoting a branded product range 7-Eleven is Australia's second-largest privately owned company, franchising convenience stores across the eastern seaboard. This Case Study discusses 7-Eleven Australia's partnership with Krispy Kreme, examining how this aided overall business objectives, as well as how the partnership was structured, communicated and promoted. As a result of reading this case study, students should be able to: Discuss the opportunities this gave 7-Eleven and Krispy Kreme  Explain how the scheme was tested…

Revitalising the Slurpee brand This Case Study investigates how 7-Eleven Australia revitalised the Slurpee brand. It examines how 7-Eleven Australia undertook extensive quantitative and qualitative market research to ascertain customer perceptions of its brand and how it developed and implemented a marketing strategy to revitalise the brand and accelerate sales. By reading this Case Study students should be able to: Describe the marketing strategies undertaken by 7-Eleven Australia to investigate the Slurpee Brand  Explain the…

Promoting stronger communities This Case Study profiles a range of initiatives undertaken by Alcoa, a large global resources and manufacturing company, to promote stronger communities. A range of strategies and policies has been introduced by Alcoa recognising that a business organisation plays a part in developing prosperous and sustainable communities. As a result of reading this Case Study, the student should be able to: Understand the concept of social responsibility and how a business can…

Building and executing an effective corporate strategy This Case Study will profile the substantial management change undertaken by Alinta, a large Western Australian energy company. They were faced with a dynamic operating environment that required the development of a clear strategy to ensure the future success of the business. As a result of reading this Case Study, students should be able to: Understand the pressures for change on large-scale organisations  Analyse effective change management in…

Embedding the brand through the business This Case Study includes an overview of one of the largest banks in the world and outlines how research and planning have led to effective brand planning and marketing strategies. It investigates how to create and manage a brand; align the brand and the product; take the brand to the customer; build the brand into the business; and develop a recognisable and valued brand. After reading this Case Study…

Building the logistics of a nation This Case Study profiles how Australia Post has built up a successful third party logistics business to meet changing customer requirements. The organisation has implemented a range of different operational management strategies in order to meet customers' national and international warehousing, fulfilment and distribution needs. As a result of reading this Case Study, students should be able to: Understand the business of logistics Outline how Australia Post has used…

The enduring power of paper as an effective means of communication As a result of reading this Case Study, students should be able to: Understand the importance of communication channels and identify the different types Understand the effect of the various types of channels on consumer preference and behaviour  Appreciate the importance of research in helping businesses to achieve their objectives through marketing strategies and improved operations management. Introduction We live in the digital age…

Statistics and the Census - making sense of Australia As a result of reading this Case Study, students should be able to: Explain possible uses of statistics and Census data for different population sectors and economic planning Understand why and how the Census is undertaken Discuss the benefits of electronic data gathering and dissemination   Introduction Statistics help us tell interesting stories and enable us to make sense of the world. They can indicate change…

The business of statistics This Case Study examines the internal environment of a large, public sector organisation - the Australian Bureau of Statistics. The ABS has a strong commitment to the provision of a high quality service to a diverse client base including the schools education sector. Many business processes and systems have applicability to its operation. As a result of reading this Case Study, the student should be able to: Understand the nature of…

What does progress mean to you? This Case Study highlights the way that the Australian Bureau of Statistics measures the progress of Australia towards achieving a better life, and how such data informs business and the general public. As a result of reading this Case Study, the student should be able to: Understand why and how progress is measured Appreciate the importance of progress to the Australian community  Analyse the interrelationships between environmental progress, economic…

Defending Australia and its national interests This Case Study looks at the role of different personnel within the ADF, the ADF's overall mission statement and the recruitment process and media used. It focuses on the ADF's need to overcome skills shortages and highlights professional similarities between the ADF and private employment. As a result of reading this Case Study, students should be able to: Explain the concept of skills shortages and how these can be…

Skills and learning for life This Case Study highlights the variety of career opportunities available in the Australian Defence Forces (ADF). There is also an investigation into the ADF Gap Year Program. Profiles of different ADF programs illustrate the diversity of pathways available for school leavers. The variety of skills recruits learn through their training at the ADF are highlighted. A discussion of the way the ADF markets itself takes place. As a result of…