The new energy in the market

This Case Study examines the potential for Australia’s uranium reserves to help meet world energy needs. It explains nuclear energy in comparison to other energy sources and examines the benefits of uranium export to the Australian economy. It also outlines how Paladin Energy developed a strong business through aligning its strategy to market demand.

As a result of reading this Case Study, students should be able to:

• Outline the issues caused by increased energy demand 
• Understand the importance of uranium to Australia’s economy
• Discuss the importance of a strong business strategy
• Explain how Paladin Energy manages risk

Introduction

It is a significant challenge for all countries to produce safe and efficient energy for a growing and power-hungry world in a way that is both environmentally sustainable and responsible in its use of natural resources.

Uranium as an energy source

In industrialised countries electricity production constitutes at least 40 percent of primary energy supply.

Uranium and the economy

Global uranium demand is increasing due to a combination of factors.

Maintaining a strong business strategy

A strong business strategy is essential to a business as it coordinates all the individual activities within a business towards a shared vision.

Managing risk effectively

Businesses need to create a balance between safety and social, economic and environmental development.

Conclusion

Increased global energy needs and the prospect of an energy gap is a very real concern.