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Case Studies » Featured Case Studies » Case Studies » MLC: Refreshing a successful brand - Creating transparency and trust in the financial services industry

MLC: Refreshing a successful brand - Creating transparency and trust in the financial services industry

Associated with:
Learning Area(s):
  • Entrepreneurship/Innovation | Innovative business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 4

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